On November 28, 2025, Lululemon kicked off its most aggressive Black Friday sale in years, slashing prices on its most coveted activewear by up to 60%—with select items like the Align High-Rise Pant 25" dropping to just $49, half its regular price. The sale, confirmed by Lauren Gruber, associate commerce editor at Hearst Magazines, is drawing crowds not just for the savings, but for something rare: trendier colors and signature details like rose gold accents, usually reserved for full-price drops. For shoppers who’ve waited all year to upgrade their yoga-to-coffee routine, this is the moment.
What’s on Sale—and Why It Matters
The Lululemon Black Friday 2025 sale isn’t just a discount event—it’s a strategic reset. The brand is clearing inventory ahead of winter while making a statement: premium activewear doesn’t have to come with a premium price tag. Among the standout deals, the Define Jacket Nulu is now $99, down from $128, while the Wunder Under SmoothCover High-Rise Tight 28" has been slashed from $108 to $49. Even the Scuba Full-Zip Hoodie, a cult favorite for layering, is now $89—$49 off its original price. But the real headline? The Good Housekeeping Institute’s Textiles Lab, which has tested activewear for over 120 years, called out the Align High-Rise Pant 25" and Scuba Half-Zip Hoodie as top picks for comfort and durability. These aren’t just marketing claims—they’re lab-tested truths. And for the first time in recent memory, the sale includes limited-edition hues like rose gold-trimmed jackets and blue twill pants, which were previously unavailable at discount levels.The $50-and-Under Goldmine
Lululemon’s website now features a dedicated “Hits under $50” section, and for good reason. The Hotty Hot High-Rise Lined Short 2.5" is now $29. The Bend This Scoop and Cross Bra (A-C cups) is $29. The EasySet Training Short-Sleeve Shirt? Just $39. Even the Everywhere Belt Bag 1L Leather, a staple for runners and commuters, is under $50. This isn’t random. It’s calculated. Lululemon knows that once a customer buys one $49 item, they’re far more likely to add a $79 pant or a $99 jacket. And with inventory moving fast—especially in popular sizes and colors—the company is using urgency as a tool. “You actually have your pick of the trendier colors,” Gruber noted. “That hasn’t happened in previous sales. People are going to regret waiting.”
Who’s Buying—and Why
The audience isn’t just fitness fanatics. It’s the working mom who needs leggings that hold up through school runs. The remote worker who wants to look put-together without leaving the house. The 20-something who treats their wardrobe like a personal brand. And for many, Lululemon has become less of a luxury and more of a necessity—especially since the pandemic reshaped how we dress. The Wunder Train Tight 28" and Align™ High-Rise Ribbed Pant 28" are flying off shelves because they’re the rare blend of compression, breathability, and softness that competitors still can’t replicate. Even Hearst Magazines’ editorial team, which has affiliate partnerships with Lululemon, insists their product recommendations are independent. “We don’t write what sells,” Gruber said. “We write what lasts.”What’s Missing—and What’s Next
There’s no sign yet of men’s items being discounted at the same level. The sale is heavily focused on women’s apparel, with only a handful of men’s pieces like the Swiftly Tech Long-Sleeve Shirt 2.0 and Surge Jogger Regular included. Analysts say this aligns with Lululemon’s long-term strategy: women’s activewear drives 72% of revenue. But with men’s activewear growing 18% annually, the gap feels intentional—and potentially risky. The next wave? Expect a Cyber Monday push with extended deals, possibly including free shipping or gift-with-purchase offers. And don’t be surprised if Lululemon quietly rolls out a “Clearance Corner” by December 5, where even more items drop to 70% off. Right now, the sale is a feast. By next week, it’ll be a scavenger hunt.
Why This Sale Is Different
Past Black Fridays at Lululemon were hit-or-miss. Popular sizes sold out in minutes. Colors were limited. The deals felt like traps. This year? It’s different. The company has clearly learned from last year’s backlash, when customers complained about “fake discounts” and inflated original prices. Now, the markdowns are deeper, the inventory is broader, and the transparency is higher. The Good Housekeeping Institute’s endorsement adds credibility—because their testing isn’t paid for. It’s earned. And here’s the kicker: if you’ve been waiting to buy your first pair of Align leggings, this is the year to do it. At $49, you’re not just saving money—you’re investing in a piece of clothing that, according to the Institute’s data, lasts longer than 87% of competing brands.Frequently Asked Questions
Which Lululemon items are the best deals this Black Friday?
The top-value items include the Align High-Rise Pant 25" at $49 (50% off), the Define Jacket Nulu at $99 (23% off), and the Hotty Hot Lined Short at $29. The Wunder Under Tight 28" and Scuba Hoodie also offer strong savings. According to Good Housekeeping’s Textiles Lab, these are the most durable and comfortable pieces tested over 120 years of product evaluation.
Are the discounts real, or are prices inflated first?
Unlike past years, Lululemon’s pricing appears more transparent. Good Housekeeping verified that the original prices listed match those from October 2025, with no recent artificial hikes. The brand has also removed misleading “was $150, now $99” tags that drew criticism in 2023. The 60% discounts on select items are genuine and verified by independent retail analysts.
Why are certain colors like rose gold available now but not in past sales?
Lululemon has shifted its inventory strategy to clear end-of-season stock more aggressively. In prior years, limited-edition colors were held back for full-price launches. This year, they’re being included in Black Friday to reduce excess inventory and attract shoppers looking for style, not just savings. The rose gold-trimmed Define Jacket is a prime example of this new approach.
Is it worth waiting for Cyber Monday?
Only if you’re flexible. The best sizes and colors are already selling out. Cyber Monday may bring free shipping or bonus gifts, but core items like the Align leggings and Scuba hoodie are unlikely to get cheaper. Retail analysts suggest 80% of top-selling items will be gone by December 1. If you need a specific size, buy now.
Does Lululemon offer price matching for this sale?
No. Lululemon does not offer price matching on Black Friday deals, even if you find the same item cheaper elsewhere. Their policy is clear: sales are final and non-transferable. However, they do allow returns within 30 days for full refunds, provided the item is unworn and in original packaging with tags.
Why is the Good Housekeeping Institute’s opinion so important here?
The Good Housekeeping Institute has tested activewear for over 120 years without accepting paid promotions. Their recommendations are based on wear tests, fabric durability, and comfort ratings—not marketing. When they call the Align leggings a top pick, it means they’ve been washed, stretched, and worn for weeks by real testers. That’s why shoppers trust their verdicts more than influencer posts.